Luxury Brand Gucci Collaborates with Bored Ape Creator Yuga Labs for Metaverse Project – Crypto Adoption on the Rise?

Luxury fashion label Gucci

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Business of Fashion

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Gucci is no stranger to the metaverse world. The company partnered with the hugely popular Roblox platform in 2021 to create a virtual world known as the Gucci Garden.

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Luxury Brand Gucci Collaborates with Bored Ape Creator Yuga Labs for Metaverse Project – Crypto Adoption on the Rise?

Luxury fashion label Gucci

Is expanding its presence in Web3 and the metaverse through a partnership with renowned NFT issuer Yuga Labs.

Business of Fashion

reported that the two companies signed a multiyear partnership to work within Yuga Labs' Otherside metaverse and its 10KTF collection.

Gucci is no stranger to the metaverse world. The company partnered with the hugely popular Roblox platform in 2021 to create a virtual world known as the Gucci Garden.

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