Amazon to launch NFT platform and tie NFTs to real-world assets

The move is undeniably a noteworthy update from the e-commerce leader, as it is planning for its own NFT platform.

Moreover, the firm is looking forward to informing all customers of Amazon Prime, at least in the US, regarding the digital collectibles initiative after it goes live.

For example, an Amazon customer would be allowed to buy a fashion-based non-fungible token connected to a pair of jeans.

The company wanted to build a kind of private blockchain. It is not clear if Amazon Token will be involved in the deal, with one of them dubbing the setup like a “very walled garden.

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