Amazon to launch NFT platform and tie NFTs to real-world assets

The move is undeniably a noteworthy update from the e-commerce leader, as it is planning for its own NFT platform.

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Moreover, the firm is looking forward to informing all customers of Amazon Prime, at least in the US, regarding the digital collectibles initiative after it goes live.

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For example, an Amazon customer would be allowed to buy a fashion-based non-fungible token connected to a pair of jeans.

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The company wanted to build a kind of private blockchain. It is not clear if Amazon Token will be involved in the deal, with one of them dubbing the setup like a “very walled garden.

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