LinkedIn Launched AI-Powered Features to Spruce Up User Profiles

LinkedIn launched AI-powered features to spruce up user profiles and job descriptions

In an effort to boost engagement on its platform, LinkedIn started distributing “AI-powered conversation starters” earlier this month. The move generated some engagement of its own, none of it particularly positive.

Yet, the truth is that LinkedIn has been making extensive use of AI and other sorts of automation for years, primarily in the background of how it builds and runs its network. The newest advancements in LinkedIn’s front-end strategy are taking place today in the areas of LinkedIn profiles, hiring, and LinkedIn Learning. It looks that OpenAI is now playing a stronger part in LinkedIn’s front-end strategy as a result of its owner Microsoft going all-in on OpenAI.

The company is providing AI-powered writing advice to assist users in improving their LinkedIn profiles and recruiters in creating job descriptions. Both are built using complex GPT models, said Tomer Cohen, chief product officer at LinkedIn. LinkedIn uses the GPT-4 format for personalised profiles, and the GPT-3.5 format for job descriptions. Also, the company is emphasising artificial intelligence more in LinkedIn Learning by compiling 100 courses on the subject and adding 20 more that are entirely focused on generative AI.

The AI-generated profile writing prompts are meant to help those who find it difficult to put their best selves in writing but who can at least briefly describe some of their accomplishments. The AI will then turn this data into a story that flows better.

In the About and Headline portions of your profile, the company’s technology “identifies the most significant abilities and experiences to stress and generates ideas to make your profile stand out. By taking care of labour-intensive chores for you, the tool helps you save time and energy while maintaining your voice and style. It recommends you to “review and edit” the suggested information before adding it to your profile.

The job descriptions, however, will function in a manner that is quite comparable. The job title and company name are two crucial pieces of information that a recruiter fills out. Following that, “our tool will provide a proposed job description for you to study and edit, saving you time and effort while still allowing you to tailor the role to your needs,” explains Cohen in a blog post. By streamlining this part of the hiring process, you may focus your attention on aspects of your work that are more crucial from a strategic standpoint.

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